ISSN 2394-5125

    Future of Digital Media in India: A Quantitative study of Experts' Opinion (2019)

    JCR. 2019: 292-301


    The digital revolution has altered the media environment in India, throwing up more opportunities and problems for the sector. Digital media has become an essential component of people's daily lives because of the growth of the internet and the widespread use of smartphones. With more and more individuals using online platforms for news, pleasure, and communication, India has seen a substantial shift in media consumer habits in recent years. Due to the rising affordability of smartphones and the availability of high-speed internet connectivity, the Indian digital media market has been expanding quickly in recent years. For publishers, advertisers, and content producers, the growth of digital media has opened new financial prospects. The delivery of content and audience participation now mostly take place on social media sites like Facebook, Instagram, and Twitter. Yet, there are several difficulties that the digital media sector in India must overcome, such as issues with data privacy, false news, and content control. To overcome these obstacles and make sure that digital media continues to positively influence India's media landscape as the business develops, it will be crucial for stakeholders to collaborate.


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    Volume & Issue

    Volume 6 Issue-2