Abstract
The growth of new media in India has been exponential in recent years, particularly in the context of digital media. This analytical study aims to investigate the evolution of new media in India and its impact on the media landscape. The study examines the rise of digital media, including social media, news websites, and streaming platforms, and its impact on traditional media such as television, radio, and newspapers. The study also examines the challenges faced by new media, including issues of fake news, privacy, and government regulation. The study concludes with recommendations for the continued growth and development of new media in India.