Abstract

A rich and diverse culture that has developed over thousands of years can be found in India. One of the oldest and most intricate cultures in the world, it is made up of many different languages, religions, traditions, and customs. Media is a key vehicle for spreading cultural information, values, and practices, and culture has a big impact on how India's media landscape is shaped. In India, different media, such as television, cinema, music, literature, and art, clearly demonstrate how culture affects media. With many of its artistic and literary works reflecting cultural values and ideas, Indian media has long been a crucial tool for protecting and promoting the nation's rich cultural legacy. Language utilized across different media platforms reflects the cultural influences on Indian media. In India, culture has a tremendous influence on media, and the two cannot be separated. India's cultural diversity serves as an inspiration for its media companies, and media in turn aids in preserving and promoting traditional values and customs.

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