Abstract

The empowerment of women has long been a major concern for civilizations all throughout the world. Women still encounter a number of difficulties linked to gender discrimination, unequal pay, restricted access to healthcare and education, and a lack of representation in positions of decision-making notwithstanding recent advancements. Social standards and values are strongly influenced by the media, and they can either support or oppose these inequities. In order to increase awareness, inform the public, and encourage social change, media interventions are an essential instrument. To advance women's empowerment and combat gender-based violence and discrimination, a variety of media outlets have been employed, including print, film, television, and social media. Women's empowerment has a large and complex response to media interventions. Media interventions can alter cultural attitudes and views about gender roles and advance the representation of women in a variety of professions, from business to politics. Sample of 179 women from different occupational sectors were considered to know the Impact of Media Interventions on Social Issues and found that Media interventions alter cultural attitudes and views about gender roles, Advance the representation of women in a variety of professions, from business to politics, Support gender equality by addressing social and cultural norms that discriminate against women.

Description