Abstract

Investors in India rely on information that does not provide inflation hedges or positive absolute returns. Millions of people have learned new things about investing as a result of mutual funds. A mutual fund is an investment vehicle that pools the money of several investors and invests it in a variety of assets, such as stocks, short-term money market instruments, other securities, or real estate. Investing in mutual funds is all about increasing one's wealth while minimising the risk they face. Professional fund managers and conscientious investors play a major role in mutual fund performance, which may be attributed to their efforts. The needs, interests, and preferences of mutual fund investors, as well as their current performance rating of mutual fund schemes, are critical to fully grasping this topic. This research will look at how Andhra Pradesh investors view mutual funds as an investment alternative to invest their money in. The results of a survey of 384 investors in Andhra Pradesh are now being prepared. Data acquired through a well-structured questionnaire was analysed using descriptive statistical procedures such as demographic analysis with basic percentages, rotation component matrix, and ANOVA test. According to the research, age or marital status have little bearing on investors' opinions of mutual funds. As well as convenience, rewards, and reputation, investors' buying decisions are influenced by these factors. The findings could help academics, market researchers, institutional investors, dealers, distributors, and other potential investors.

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