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    Role of Social Media in Development Context: An Empirical Study in the Context of Rural India (2019)


    TAHA SIDDIQUI
    JCR. 2019: 401-408

    Abstract

    The use of social media has emerged as a potential tool for promoting development initiatives in rural India. Social media platforms such as Twitter, Facebook, and WhatsApp have transformed the communication, education, health, and agriculture sectors in rural areas. Social media has facilitated communication among rural communities and enabled them to access information, services, and markets that were once inaccessible. Platforms such as YouTube, Khan Academy, and Coursera provide free access to high-quality educational content, enabling rural communities to access education and improve their skills. Furthermore, social media platforms such as WhatsApp and Facebook have become popular channels for sharing health-related information, connecting with doctors, and accessing telemedicine services. The use of social media in agriculture has provided access to market information, enabling farmers to connect with buyers, and facilitating the exchange of goods and services. Despite challenges such as limited internet connectivity and digital literacy, the potential of social media in promoting rural development is significant.

    Description

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    Volume & Issue

    Volume 6 Issue-1

    Keywords