ISSN 2394-5125

    Study of the Relationship between Banking service and its Customer loyalty (2020)

    Mr. Rajeev Binjola
    JCR. 2020: 6813-6818


    The purpose of this study is to find the influence of demographic variables and service quality dimensions.In order to investigate levels of satisfaction and loyalty of banking portfolio(products and services),a questionnaire was submitted to a random sample of NRI bank customers interviewed by trained student Volunteers outside the banks in a Coimbatore city in the south of India. The data were collected in one month during the time in which people usually go to Banks (from 10 a.m. to 12 p.m. and from 1 to 3 p.m.)150 customers were contacted while leaving the bank. 30 questionnaires were received with required coverage details.The Statistical Package for the Social Science (SPSS) for Microsoft Windows 20.00 was used to complete the analysis of the collected data. Descriptive statistics, including means, standard deviations were implemented in order to investigate the demographic data, one-way analysis of variance (ANOVA) were used to determine whether any significant relationships exist among respondents. In addition, the .05 level of statistical significance was set at all statistical tests in the present study. The findings of the study were generalized as follows: Statistically significant differences were found In the end of the study implications and conclusion were provided.


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    Volume & Issue

    Volume 7 Issue-15