THE EFFECT OF DIGITAL MARKETING COMMUNICATION ON BUYING BEHAVIOUR OF YOUTHS (2020)
Vivek N. Katare, Vishranti Raut, Navjyot Kaur JCR. 2020: 2189-2198
Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media This article focuses on the importance of digital marketing for both marketers and consumers this study attempts to analyze the features related to the buying behaviour of digital shoppers. Consumer buying behaviour in respect of digital shopping was studied using different socio-economic variables This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales and consumers. The examined sample consists of thirty people which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques like Questioner.
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